There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital brand identity.
Herefordshire College of Technology, as a brand, has a strong identity and recognition in the minds of our customers. Our new logo has been designed to complement the vibrant learning environment and professionalism of the College and its services. It’s crucial that our logo appears correctly and consistently in all College communications.
All promotional materials should be shown to the marketing department before distribution.
The College Name:
In correspondence and publications, print and online the first mention of Herefordshire College of Technology should be in full. This can be followed by HCT in brackets. Thereafter the reference can be to HCT every time.
Obviously internal correspondence and publications can use HCT from the start.
The name should not be abbreviated to Hereford College or Hereford College of Technology.
The College’s Campuses:
The College has two campuses: the Hereford Campus and the Holme Lacy Campus. These should not be referred to in any other way i.e. Folly Lane Campus, Main Campus, etc. The Holme Lacy Campus should not be referred to as Holme Lacy College.
The logo is a fixed artwork that should not be altered or recreated in any way. The logo must always be positioned consistently on all marketing material in order to present a clear brand image. This includes (but is not limited to) printed publications, web pages, correspondence, presentations, merchandising and reports.
Wherever possible, the College logo should be used on all literature.
Colours: The logo may be reproduced as a graphic in full colour, black or white (please see the style sheet). When printing the logo on a dark solid colour, the logo can be reversed out and used in white. For internal documents the logo should be used as black. When using the logo on a pale coloured background, please ensure a ‘png’ file that supports transparency is used - so the logo does not appear in a white box.
HCT's full colour logo comprises three colours:
|Green 'swoosh'||3405 C||85-0-65-0|
|Blue 'swoosh'||3005 C||100-34-0-2|
The logo should always appear on an uncluttered background. It should never be used on a background that makes it indistinct. (Unless it is being used as a watermark)
The logo should never be combined with another logo or part of a logo.
Placing the logo: The logo should be used either in the top or bottom right hand corner of a publication.
Legibility / Size: The logo comes in two versions; (A) with just the logo symbol and (B) with both the College’s name and symbol. Version (A) (just the symbol) should only be used when on documents / web pages where the College name also appears in a prominent position and in full (see example images.) In order to protect the legibility of the logo, the minimum size which the logo may appear is 35mm in length.
When used on the Internet or for other digital reproductions the College Logo, in both versions, should be no less than 125 pixels wide.
The logo must be reproduced from the authorised reproductions and cannot be redrawn or re-proportioned.
Please do not expand or condense the logo to fit an area or distort it in any way.
Clear space: A clear area around the College logo must be used to prevent any visual distraction.
To maintain the integrity of the College identity, keep all graphic, photographic and typographic elements outside the designated clear space.
The clear space measurement is directly proportional to the logo size and must be 10% i.e. if the logo is used at 30mm, the space must be 3mm.
Always observe the minimum clear space around the logo (indicated by the dotted line in the image below). Whenever possible, the exclusion zone area should be increased.
Publications & print: Submission of the logo to journalists and publications to promote the College or its activities is permitted but should be authorised by the Marketing Department.
Any internal promotional or communications publications or anything to be submitted to an external company for publication, either as print or web, should be submitted to the Marketing Department for approval (firstname.lastname@example.org).
Each logo is available in the following file formats:
- PNG - allows transparent background (logo does not appear in white box)
- JPEG - for use on white backgrounds
- EPS - for professional print
|Version (A) - just the logo symbol in full colour||Version (B) - logo symbol and text in full colour|
|Version (A) - just the logo, hct in white, coloured 'swoosh'||Version (B) - logo symbol and all text in white, coloured 'swoosh'|
|White out of black - Version (A)||White out of black - Version (B)|
|Mono - Version (A)||Mono - Version (B)|